California takes another Giant Step

Just a few days ago, on Oct. 14, the California Public Utilities Commission introduced Engage 360 to the public.  Engage 360 is a new brand name and a web portal that the CPUC hopes the public will as a place to go for information an to participation in energy-saving activities.

Commissioner Grueneich of the CPUC says "This new name, Energy Savings Assistance Program, is clear and concise. Customers will immediately understand that this is a program that provides energy and cost savings, resulting in a true benefit for customers otherwise unable to take advantage of energy efficiency programs."

According to the new website:  Engage360.com, the program was developed through a year-long process based on an in-depth, collaborative approach between CPUC staff and the utilities. The brand is built on the core attributes of conveying progressive inspiration, meaningful change, and a trusted information source with the aim of galvanizing Californians to adopt more clean energy solutions throughout their lives.

Another part of the new program is called the Energy Savings Assistance Program. The CPUC acknowledged the importance of a single recognizable and trustworthy name for these programs.  The name, Energy Savings Assistance Program, will be used by all CPUC-regulated utilities for programs providing weatherization and energy efficient measures to low income households.

So far, the site is pretty simple with a mainly social feel but since there's quite a bit of government funding behind it, I expect it to move more in to public education on the hows and whys of energy efficiency and conservation.

Check it out and let me (and them) what you think.